Mogorosi has 12 years experience as a strategic planner and in his career he has worked for global agency networks.
Mogorosi’s portfolio includes Nokia, Viacom BET, Consol, Gillette Brandhouse, Brand South Africa, Chevrolet, Caltex, Tanqueray, Absa, Amstel Lager, DSTV, Supersport Multichoice, DSTV, GM, Econet Africa, Loreal, Nissin Noodles, D’lite, Medshield Medical Aid, to name a few.
TrendER came into being in 2014, when Mo became increasingly frustrated with the way poorly executed communications was being developed due to a lack of market insights and understanding.
TrendER was therefore founded on the need to understand the “why”, before determining the “how”
“We believe in the power of truth, understanding and insight to produce insight driven ideas that will help solve some of the world’s business and social challenges”
This has been the inspiration behind TrendER to produce truly locally relevant work that matters